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Unlock Your Inner ‘Keeda’ and Launch Your Startup Journey Today!

We’re scared it might grow and bite us.

Nishith Goyal
3 min readJun 11, 2024
Source: DALL.E 3

Are you ready to start a startup?

“The best time to plant a tree was 20 years ago. The second-best time is now.” — Chinese Proverb

I’ve spent years in a 9-to-5 job, always feeling a ‘keeda’ inside me — an itch to do something on my own. We all have this ‘keeda’ within us, but very few of us feed it. We’re scared it might grow and bite us. But without this ‘keeda’, no startup will happen, no ideation will occur, and no experimentation will thrive.

The ‘keeda’ is your:

  1. Compassion to add value to others.
  2. Adamancy to stand out.
  3. Hard Work to keep moving.
  4. Consistency and Perseverance to endure failures.
  5. Capacity to Learn every day.

Steps to Start Your Startup

  1. Public Idea Discussion: Share your idea with many people without fear. Remember, no one can parent a child like its own parents, so don’t worry.
  2. Create and Deliver: ‘Be Better Bit-By-Bit’ began with just 6 members on WhatsApp, now a thriving community. Deliver your product — too much ideation can be harmful.

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Nishith Goyal
Nishith Goyal

Written by Nishith Goyal

Author of two books, Creator - Be Better Bit-By-Bit, Long-distance runner, diarist, Podcaster. Writes about Journaling, Self, and Positive Impact.

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